Political Ad Sleuth We Watch.
Non-PartisanNewsletter
About

We watch the money, not the messengers.

Political Ad Sleuth is an independent, non-partisan project about the money and mechanics of political campaigns — ad spending, campaign finance, lobbying, PACs and disclosure.

We don't cover candidates, parties, or races. We cover the system — how a political dollar moves from a donor to an ad, who has to report it, and where the light doesn't reach.

What we do

Every guide here explains one piece of the machine: how a Super PAC is built, what a disclosure filing reveals, why broadcast is losing ground to digital. The aim is to make political money legible to anyone willing to follow it — no jargon, no hot takes, no sides.

What we don't do

No named politicians. No party or candidate framing. No red/blue colour-coding. No endorsements, and nothing pinned to a single election year. When we show a number, it's an illustrative composite — see How We Count for exactly what that means.

How to read us

Start with Follow the Money for the whole route a dollar travels, then branch into any of the five sections. Every figure is labelled; every mechanic reflects real statutes and regulatory practice. If we get something wrong, tell us — we'd rather be corrected than confidently wrong.