- 01Where the Ad Money Actually GoesSplit any illustrative political ad buy into its channels and the same shape appears — broadcast still leads, but the digital slice grows every cycle. A non-partisan look at how political ad dollars divide across TV, cable, digital and connected TV.
- 02TV Is Down, Digital Is UpWatch the two lines cross — the channel that defined a generation of campaigns is handing the lead to the screens you scroll. The long shift in political ad spending, in plain terms.
- 03The Media Buyer's CutBetween the campaign and the airwaves sits the media-buying firm — how political ad inventory is negotiated, booked and marked up.
- 04Follow the Money: One Dollar, Four HopsFrom the donor who writes the check to the ad that interrupts your evening — the whole route a political dollar travels, drawn to scale.